MAIN RESPONSIBILITIES, TASKS & DUTIES
- Conduct research to analyse client needs and requirements (e.g. local/national trends and preferences).
- Developing and implementing the marketing strategy for the company in line with company objectives.
- Creation and publication of marketing material in line with marketing plans.
- Undertakingsuccessfulmarketingandsalescampaigns.
- Setuptrackingandevaluationsystemsformarketingactivities.
- Identify and analyse main competitors and bring forward options to improve our service to clients.
- Organize promotional activities for new products and services.
- Prepare monthly reports for the Directors by collecting and analysing sales activity and data. Including monthly, quarterly and annual forecasts.
- To assist in the production of the client newsletter.
- Review and manage the Company website.
- Review and co-ordinate the Company promotional material.
- Such other duties as may be determined from time to time within the general scope of the post.
KNOWLEDGE AND SKILLS
Essential
- Strong analytical and project management skills.
- Excellent communication and presentation skills.
- Knowledge of traditional and digital marketing tools.
- Confident and approachable attitude.
- Strong creative outlook.
- Proven sales/marketing skills and experience or in a similar role.
- Computer literate in Microsoft Office.
- Ability to meet deadlines.
- Ability to communicate effectively at all levels within an organization.
- Being able to work as part of a team.
Desirable
- BSc degree in Marketing or relevant field.
- Proven sales/marketing skills and experience.
- Proven work experience as a Marketing Coordinator, Marketing Officer or similar role.
- Knowledge of the education sector.
- Experience with research methods using data analytics software.
- Experience of working in a client focused environment.
- General Office experience.
